Thousands of Russian-speaking and now English-speaking people from all over the world are looking for apartments and houses every day on HomesOverseas.ru . The portal features more than 65,000 sites in 62 countries.
The head of the marketing and sales department knows how to ensure that potential buyers do not miss your ads and take the first steps towards a deal. HomesOverseas.ru Fyodor Drobyshev. We have summarized his recommendations.
Tip 1. Choose a listing management strategy
The golden rule of publishing listings:
- If you have a lot of objects: post only verified and relevant offers. This will help you avoid unnecessary requests, negative reviews, and save time on processing irrelevant requests.
- If you have few objects: use premium advertising tools. Promote your properties to the top positions in the search results. This will allow you to stand out from the competition, especially in the most popular and competitive regions, and accelerate sales.
Proper listing management will improve the visibility of your properties on the real estate portal, which means it will help attract more high-quality target requests!
One of the placement strategies: focus on a narrow specialization.
Focus on a specific property category or region. A narrow niche will set you apart from your competitors and help you demonstrate a high level of professionalism.
Why is this important? A large database of objects in different regions can attract more requests, but it can be difficult to keep it up-to-date and promptly respond to all requests. A narrow specialization increases the quality of service and the audience's trust in you.
Tip 2. Create high-quality ads
1. Specify the correct location: in the description and on the map.
- Precise indication of the region. If you do not specify a region, your offer is not included in the customers' search filters. Always choose the most detailed description of your location: region, city, and area/resort. This increases the chances that potential buyers will find your property.
Example: If the apartment is located in Turkey, for example, in Alanya, be sure to specify a specific area (say, Mahmutlar). This will allow customers to find an offer through filters and on the map, as well as assess the availability of infrastructure, schools and transport.
- Markers on the map. Add objects to the map with accurate or approximate geolocation. This is convenient for users and increases trust. If competition prevents you from specifying an exact marker, use an approximate one to show the location area.
Why is this important? Clients who are already familiar with the region or planning a trip often search for real estate on the map to assess the infrastructure and convenience of the location.
2. Mark the type of the object correctly, describe it in detail and attach photos, videos, indoor maps
If possible, specify:
- exact footage,
- useful options,
- transaction costs and further management.
What will help your house/apartment find a buyer sooner?
- Professional descriptions. Avoid using capital letters, auto-translations, and overloaded texts. Focus on the benefits and unique advantages of the facility to attract the attention of customers.
- Visualization. Post high-quality photos and videos. Use panoramic shots, virtual tours, and drone footage to create a complete view of an apartment or house. Add indoor plans.
- Attractive headlines. The headline forms the first impression. Make it informative and catchy.
Example: Instead of the standard heading "Apartment in Burgas", use a more specific and attractive option: "Spacious apartment with a view of the park in the center of Burgas".
Professional descriptions, high-quality visual materials and thoughtful headings help to highlight your offer, attract customer attention and increase conversion!
Tip 3. Keep the objects in your catalog up to date
Update the objects on the portal regularly, at least once a month. This improves their position in the search and shows customers that your offers are in demand.
Example of working with a place card in your personal account
Important! If the object has already been sold, be sure to remove it from the advertisement. Outdated offers create a negative impression and can reduce customer confidence.
Tip 4. Provide detailed information about the agency
Fill in all the important information about your agency in the company's card, add photos and contacts of agents, attach documents and licenses.Important! Clients pay attention to the experience of the company that offers a particular facility. Tell us about your organization, mention the advantages, and what you are proud of. Ideally, the profile contains specific employees with names, positions, and contacts.
Tip 5. Become an expert in your niche
How can I show my expertise to clients?
- Publications and webinars. Share unique information about your region and the real estate market through webinars, articles, and social networks. Use all the channels and tools of the portal.
Example. Organize a webinar on the portal on "How to invest in real estate in Montenegro and get a residence permit." Invite the target audience of the site through mailing lists and publications on social networks.
- Answers to clients' questions. Use the advice section on the portal to help users when they ask questions. This strengthens your reputation as an expert and provides additional free advertising.
An example of a question from a user in the "Consultations" section
- Content about the region. Create useful materials about the advantages of the area: infrastructure, lifestyle and investment opportunities. Participate in the portal's articles as an expert or publish your own materials on your social networks.
Example: Take part in an expert article on the portal for your region, as well as release a series of publications or videos in your telegram channel that reveal the advantages of living in a particular area, accessibility to schools, shops, recreation areas and transport, and make reposts on all social networks to to attract an additional audience.
Keep in mind that focusing on certain types of real estate, niches, or regions is the best way to achieve expertise and then demonstrate it.
Narrow specialization, expert content and active interaction with the audience strengthen your reputation in the market and set you apart from competitors.
Tip 6. Use the portal's marketing tools
Main features:
- Premium placement. Place objects in the "Hot Deals", "Special Object" or "Favorite Objects" sections. Such ads receive 10 to 30 times more views.
An example of a service is a "Special facility" in Montenegro
- Banner ads. Banners increase brand awareness and ensure targeted conversions.
The banner gives the maximum result if it leads to a relevant page where the essence of the offer is described in detail.
Example: Place your company's banner on the main page and key sections HomesOverseas.ru . This will increase the recognition and flow of target customers to youra new project. If, for example, you help to get a residence permit for free when buying an apartment, tell us about it. It is important that when clicking from a banner, the user gets to a page with a detailed offer that motivates them to contact you or submit a request.
- Additional options. Use stickers to attract attention in the search results and the option to "Raise the object" to stay above the standard listings.
Sticker example
- Targeted advertising. Attract customers through newsletters, expert articles, and longreads.
- Loyalty programs and promotions. Use accumulated bonuses for the purchase of additional services. Follow the seasonal and specialized promotions of the portal to receive favorable conditions and discounts.
Tip 7. Analyze the results
Regularly monitor:
- Which ads receive the most requests.
- How the conversion rate changes after using premium tools.
- Which regions or types of real estate are of the greatest interest.
Analyze your resources and adapt your placement strategy according to trends. If you notice an increase in interest in certain regions, budgets, or types of real estate, actively use this data to publish properties on the portal.
Use the portal's analytics to adjust your promotion strategy to increase efficiency and receive more targeted requests.
HomesOverseas.ru provides all necessary tools for successful promotion of foreign real estate. Every detail is important when working with the site: from the exact choice of your facility's location to a professional description and the correct use of marketing tools.
The more time and effort you invest in making proper use of the portal's features, the higher your chances of attracting new customers and successfully closing deals.Managers HomesOverseas.ru we are always happy to advise and help! Send us a request!
