
About the region
The brand can often be found in the selection of the most underrated places in Italy, tourists really do not come here in the first place, certainly not for the first time and the second visit. Although the region is worthy not only of visiting, but also of close study! And the fact that there are no noisy crowds of people posing in front of each stone is only a plus.
Landscape and climate
The brand;(Ital.Marche) is one of the most picturesque and authentic corners of Italy. It is located on the eastern coast of the Apennine Peninsula, between the Adriatic Sea and the Apennines. It borders Umbria, Tuscany and Abruzzo.
It is famous for its diverse landscape: from golden beaches to green hills and mountain peaks. Medieval towns such as Urbino, Ascoli Piceno, Macerata, Fermo have preserved the spirit of ancient Italy and are full of attractions.
The Marche coastline stretches for 170 km. The most famous beaches:Riviera del Conero, Porto San Giorgio, Sirolo, Numana.
The climate is pleasant: Mediterranean on the coast, temperate continental in the foothills. Summers are warm, but not exhausting, and winters are mild.Economy and infrastructure
In addition to tourism, agriculture brings income to the region - fields, orchards, vineyards and pastures are all around on the hills and in the valleys. The production of furniture, shoes, musical instruments, and shipbuilding is developing. Famous brands: Tod’s, run by the Todaski dynasty, Guzzini.
The capital of Marche, Ancona, has Falconara Airport. The seaport of Ancona is one of the largest on the Adriatic.Other ports in the region are San Benedetto del Tronto and Porto San Giorgio.
The Marche is connected to Rome, Bologna, Florence and other cities by railways and motorways.
Gastronomy
In the Marche you can taste the local sparkling wine Vernaccia di Serrapetrona, excellent farm cheeses, including three types of milk cheese for peace, pasta Vincigrassi, Brodetto fish soup and, of course, the famous stuffed olives in Ascolan style.
Real estate in the Brand
The Marche is divided into 5 provinces: Ancona, Pesaro e Urbino, Macerata, Fermo and Ascoli Piceno.
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The capital of the region, Ancona, as well as the coastal towns of Pesaro, Civitanova Marche, Porto San Giorgio, San Benedetto del Tronto and Senigallia are particularly attractive for real estate buyers. The most prestigious and expensive sites are concentrated on the Adriatic coast, for example, in the Riviera Del Conero area, as well as in ancient cities such as Urbino and Ascoli Piceno. The most democratic places that are appreciated by Italians themselves are Ancona and some coastal cities, such as Porto San Giorgio.
There are three price segments real estate in the Brand:
"Budget":
two-room or three-room apartments not in central areas or in need of renovation, from 50,000 to 100,000 euros.Average:
apartments, apartments in houses for two owners, from 150,000 to 300,000 euros.
Premium:
villas, large apartments with sea views, new houses and apartments, starting from 500,000 euros.
For comparison: a square meter in the center of cities in the Marche region is 1,500 euros 2,500 euros, and in Tuscany, with which it is often compared in terms of landscape and atmosphere, 3,000 euros 5,000 euros. The cost of housing on the coast also varies by half (2000-3500 versus 4000-7000 euros). Luxury villas in Marche cost 3,000-5,000 euros, in Tuscany 8000-15,000 euros.
The highlight of the Italian market in general and the Brand in particular are historic villas, often with large plots, gardens and vineyards, once owned by the aristocracy.
For example, in the historic center of Fermo, a stone's throw from Piazza del Popolo, for sale part of a restored 13th century mansion with magnificent stucco molding and frescoes on the ceiling, the room is designed for lavish receptions. In Macerata, you can become the owner of a former monastery, where in the old days, perhaps, a young noble lady hid from an unwanted marriage or whiled away her days convicted of "sinful love" for an Italian man of the lower class. Today it is luxury renovated residence.
The market mainly consists of finished real estate, but there is also new construction.
Main cities and their real estate
Ancona
The capital of the region, the port, is a university city with a relatively low cost of living, especially for students.
Types of real estate:apartments in the center, villas on the hills, commercial real estate.
Prices:from 1,500 euros per sq.m. m in the center, villas starting from 300,000 euros.
Urbino
Renaissance city, UNESCO Cultural Heritage site, birthplace of Rafael Santi.Founded in 1506, the university is one of the oldest in Italy.
Types of real estate:old palazzi(palazzi), rural houses (casali).
Prices:from 1,200 per square meter, houses in the vicinity from 150,000 euros.
Pesaro
The resort town, the birthplace of Gioachino Rossini. An opera festival dedicated to him takes place here every summer.
Types of real estate:resort apartments, villas with sea views.
Prices:from 2,000 per sq.m. m for objects by the sea.
Macerata(Macerata)
The university city, with its well-preserved historical center, is famous for the Macerata Opera Festival.The opera festival, which recently celebrated its centenary, is taking place on the stage of the unique semicircular arena theater Sferisterio.
Property types: apartments, farms, palazzi
Prices: from 1200 euros per sq.m. they say, historical apartments - from 150,000 euros.
Ascoli Piceno
The city is older than Rome, famous for its travertine marble architecture.
Types of real estate:ancient palaces, townhouses, villas, apartments.
Prices:from 1,000 euros per square meter, a house in the center for restoration can be purchased for 200,000 euros and above.
Fermo(Fermo)
The university is a historic city that has preserved the flavor of bygone times, just 10 km from the coast.
Property types: apartments, palazzi, farmhouses, villas.
Prices: for objects under restoration - from 800-1000 euros per square meter, for real estate after renovation - from 1800-2000 euros.
For example, Fermo offers spacious, atmospheric apartment with preserved frescoes on the ceiling in a 1900 house overlooking the sea. Cost: 315,000 euros.
Civitanova Marche (Civitanova Marche), Porto Sant'Elpidio (Porto Sant'Elpidio), Porto San Giorgio (Porto San Giorgio), San Benedetto del Tronto(San Benedetto del Tronto)
Coastal towns. Many beaches are awarded the Blue Flag. Each place has its own attractions, ancient palazzi, medieval buildings, for example, the fortress of the 14th century in Porto San Giorgio.

Types of real estate: apartments, penthouses, villas.
Prices: modern apartments from 1,500 euros per sq.m.
For example, nice finished apartment in a quiet area near the sea in Porto Sant'Elpidio is offered for 213,000 euros. It is suitable for both personal use and investment.
Ruralterrain
- Village and farm buildings that require investments in reconstruction starting from 100,000 euros, or have already been renovated.
For example, it is currently on sale in Torre San Patrizio fully renovated farmhouse with an area of 200 sq.m. m for 369,000 euros. There is an olive grove on a 3.5 ha plot of land.
- Vineyards and olive groves are investments in agrotourism.

Real estate market trends
The Marche real estate market is active, with prices in coastal areas and historic cities rising by about 3.5% per year in recent years.
The demand for residential real estate is expected to go up in 2025. Sales are projected to increase by 0.8% compared to the previous year, exceeding 725,000 units. The estimated price increase in the region is from 0 to 2%. The most appreciated in the market are newly built, modern, energy-efficient facilities in areas with good infrastructure or on the seashore. Although historical objects with "legends" also always have their own buyer.
Real estate in Marche for foreigners
Foreigners purchase real estate in Italy for several reasons. Many people are looking for a vacation home. Others consider their beloved foreign country as a place for permanent residence. Of course, there are also investors.
The capital of the Ascona region, the lively resort of Pesaro, as well as the cities of Urbino, Macerata, Civitanova Marche and the more peaceful Fermo and Porto San Giorgio are chosen for the move.
For short-term rentals, tourists can choose places on the coast, such as Porto San Giorgio, as well as historical locations such as Urbino and Ascoli Piceno. It is important to take into account seasonality - in winter, of course, there are much fewer guests.
University cities such as Urbino, Fermo, and the capital of the region are ideal for long-term rentals. It is important to choose the right location.
The British, Germans, Dutch, and French buy the most apartments and villas in the Brand. There are not many Russian-speaking foreigners on the market, but they are there.
Important! We recommend contacting local real estate agencies and reviewing the tax benefits available for buying a first home. They also apply to foreign citizens.
Despite the difficulties with calculations, Russians can purchase apartments and villas in Italy. There are no special restrictions on the purchase of housing for Belarusians and Ukrainians. Citizens of Kazakhstan without a residence permit, on the basis of mutual agreements between the countries, do not have the right to purchase Italian real estate, but there is an opportunity to register a company in Italy and purchase an object for a legal entity.
Thanks for the help in preparing the material to Katerina Pancotto, an expert First Comunicazione Agenzia and Polos Immobiliare, Marche, Italy