Batumi actively advertises its beaches to the citizens of the Persian Gulf.
Thanks to direct flights operated from Jeddah, Riyadh, Dubai, the Georgian resort is becoming an increasingly popular destination for residents of this region.Tourists are attracted by the safety and accessibility of the capital of Adjara, natural beauty, and original cuisine. Some come for the sake of numerous casinos.
"Batumi has a lot to offer, including 21 km of swimming areas, stunning botanical gardens overlooking the clear blue waters of the Black Sea," writes the publication Arab News. Talking about the local cuisine, it warns readers that "Georgians love carbohydrates", and advises them to try khachapuri in Adjarian style "boat-shaped white bread dough covered with fatty white cheese, with a soft-boiled egg on top".
The Georgian Tourism Authority has stated that it expects to triple the number of guests from Saudi Arabia in the next 5-10 years.