According to the head of the platform, Ahmed Elbatraoui, the update will create a digital infrastructure for regulating the industry and integrating with global markets. Key innovations include a smart search engine with filtering by parameters and automated valuation of objects.
Special attention is paid to the transparency of transactions and data protection. The platform will introduce unique identification numbers for developers, brokers and the facilities themselves, which will increase confidence in the market. Legal advice, online calculators, and mortgage comparison tools will become available to buyers, including foreigners. Industry professionals, in turn, will receive a comprehensive CRM system with lead management, investment attractiveness maps of districts, as well as training programs.
The final stage will be integration with international databases such as CoreLogic and the introduction of artificial intelligence for price forecasting. According to Elbatraoui, the reform will bring the Egyptian market to a new level of competitiveness in the world.Source: Daily News Egypt
