Analysts urge developers to abandon large-scale projects aimed at the mass consumer and switch to niche strategies based on financial prudence.
Survival strategies include targeting specific buyers living near transportation hubs or schools, capitalizing on the growing secondary real estate market, and focusing on specific growth regions such as Phuket.
The recession affects all types of real estate, including the condominium and townhouse market and even the luxury housing segment.
The growing markets include Phuket, Surat Thani (especially Koh Samui), Prachuap Khiri Khan (Hua Hin) and Nakhon Ratchasima.
Conversely, developers should be wary of Pathum Thani, Nonthaburi, Chonburi (Pattaya), Chachongsau, Chiang Mai and Khon Kaen.
Phuket is breaking out of the general trend due to foreign demand. About 1,000 transactions with foreigners are carried out annually on the popular island, and in 2025 sales increased by 10% compared to the previous year.
Source: Nation Thailand
