According to Colliers Thailand, 45,066 new properties worth 469.7 billion baht were launched in Phuket in 2021-2025. The peak of activity occurred in 2024, when 18,515 units worth over 190 billion baht entered the market.
By the end of 2025, more than 72 new projects (more than 10,300 units) worth over 81.6 billion baht were in the active sales phase. It is significant that many of them demonstrated a high sales rate, reaching 50-70% sales in less than a month. This indicates deep and steady demand from both Thai and foreign buyers, rather than short-term speculation.
Against the background of some cooling in the Bangkok real estate market, many investors are refocusing capital on dynamic tourist centers, and Phuket is the first on this list. The island attracts not only as a place to relax, but also as an asset for long-term income generation. In 2025, Phuket hosted more than 10.4 million foreign tourists, and guests from Russia, Australia, India, China and Kazakhstan often become buyers of real estate, forming a base of long-term residents.Trends by segment
Condominiums.The market is expected to remain strong in 2026, although the volume of new launches may decrease to 6,000-8,000 units. The main investment locations remain Bang Tao, Cherng Talai, Rawai, Kata, Karon and Phuket Town. Major developers such as Sansiri and AssetWise continue to increase their presence on the island.
Villas.By the end of 2025, the supply in this segment exceeded 1,100 facilities within 40 projects with a total value of more than 27 billion baht. More than 58% of the supply is concentrated in Cherng Talai, an area especially popular with Russian buyers. There is a trend towards construction in quieter interior areas with a focus on the price range of 30 million 50 million baht, which is considered the most balanced.
Phuket's price level in 2026 could approach that of Bangkok and the world's leading cities thanks to megaprojects, infrastructure development, and skyrocketing land prices.
Source: Nation Thailand
