Analysts attribute the positive dynamics to joining the Schengen area and preparations for the adoption of the euro (Bulgaria officially joined the Eurozone on January 1, 2026). It is expected that in 2026 the volume of investments will remain at the level of last year.
Offices. We have become the leader in terms of investment volume. Due to the limited supply of new space (only +1% per year), rental rates remain stable: an average of 17.5 euros/sq. m for Class A and 10-12 euros/sq. m for Class B. Experts predict an increase in rates in 2026, especially in Sofia, which may become a leader in South-Eastern Europe.
The vacancy rate is decreasing: in the central business district of Sofia it is just over 9%, in the periphery - 14% -15%. Tenants are increasingly looking for modern and flexible spaces for a period of five years or more.Retail space.Rent in shopping malls averages 22-25 euros/sq. m, in retail parks 10-13 euros/sq. m. The retail park segment is actively developing: about 190,000 square meters are being built in the country. m of new squares, mainly in Sofia.
Logistics and industrial facilities.Rental rates for the best premises are stable at about 5.75 euros/sq.m. In 2025, 52,000 square meters were introduced in Sofia and the surrounding area. m of new warehouses. A new trend has been noted: the emergence of small niche projects (Sofia, Plovdiv).
Despite the difficult geopolitical situation, experts remain "moderately optimistic" about the development of the sector in the coming year.
Source: BTA
