East Cairo has traditionally become the sales leader among the regions, where approximately 130 billion pounds worth of deals have been concluded. The Northern Coast is in second place with an indicator of about 50 billion pounds, followed by Ain Sokhna (40 billion pounds). West Cairo rounded out the top four with a score of about 30 billion pounds.
Among individual companies, Palm Hills Developments showed the best result - 52 billion pounds. Talaat Mustafa's group (TMG) took the second place with 49.1 billion pounds. The top five also included Tatweer Misr (43.8 billion pounds), Emaar Misr (35.6 billion pounds) and Hyde Park Developments (25.3 billion pounds).
Analysts note a strategic shift in development towards premium housing and coastal projects, especially along the Northern Coast and in the Ras al-Hekma area.
Customer behavior is also changing: they have become more cautious, carefully studying the reputation of the developer, the deadlines for the completion of facilities and the prospects for capitalization growth. In response, developers are shifting from aggressive marketing to strategies based on data analytics, customer segmentation, and branding.
Thus, the Egyptian real estate market is entering a more mature phase. Consolidation among the leading players and increased competition in the premium and coastal segments are ahead. Despite the economic volatility, Egypt continues to strengthen its position as a regional investment hub thanks to infrastructure megaprojects, the influx of foreign capital and urban development.
Source: Daily News Egypt
