This summer, Saudi Arabia achieved impressive results in the field of tourism, setting a new record: more than 32 million local and foreign tourists visited the country, which is 26% more than in the previous year.
According to the latest data, the increase in the number of tourists was accompanied by a noticeable increase in expenses.The total expenses of tourists increased by 15% and reached 53.2 billion Saudi riyals (approximately 14.2 billion US dollars).
One of the most popular destinations in Saudi Arabia this summer was the southern highlands of Asir, which was visited by 49% more tourists.The juniper forests and high mountain peaks of the region are ideal for nature lovers who want to escape the summer heat.
The Saudi Arabian Tourism Authority (STA) continues to position the Kingdom as a major year-round tourism hub, launching various campaigns aimed at increasing the country's global visibility.
One of the key events in the tourism sector in the coming months will be the presentation of the Unreal Events calendar - an extensive list of events. Among them is the long-awaited final of the Women's Tennis Association (WTA) in Riyadh, where the best tennis players in the world will compete.
Source: Travel and Tour World
